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One of the biggest challenges that online businesses face today is maintaining relevance in the eyes of the search engines, especially Google. With Google controlling more than 90% of the search traffic in the US alone, it’s not surprising that the most important goal of any web-based marketing strategy is to be number one in Google.
With so much misinformation out there, along with a lack of knowledge about how SEO works, you could end up getting your website banned from the search engines. Learn how to avoid common mistakes with these 10 simple do’s and don’ts.
10. Don’t Use Flash for SEO. Flash websites are very eye-catching but search engines cannot read or index this type of content. If it is impossible to avoid a Flash-centric website and you need search engines to index it, you will have to offer an html version too. Search engines don’t like Flash sites for a reason – a spider can’t read Flash content and therefore can’t index it.
SEO for Flash – is it a reality yet?
One of the most common issues for web sites with poor search visibility involves Google not being able to crawl and index a site’s content. Web sites made entirely with Flash are problematic because there are often no links for search engine crawlers to follow or HTML text to copy.
Each year, thousands of developers, designers, and programmers from around the world gather together at conferences and events to share ideas, promote the latest technologies, and discuss best practices, standards, and emerging trends in their respective fields. For those of us who have had the privilege to participate in one or more of those events, we likely received valuable information that had a profound effect on our progress as web professionals.
How can you get more visitors to your website? What can you do to stimulate traffic? Here’s a checklist of 37 items you need to consider. Many of these may be doing already; others you meant to do and forgot about; still others you’ve never heard of. While I’m not breaking any new ground here, I’ve tried to summarize some of the most important techniques.
First off… what is a Micro Site?
A micro site (or mini site, or weblet) is a small website property that is completely separate from a corporate or brand website. It’s usually succinct, contained site of just a few pages, with a separate domain name whose URL and content are focused on a singular product, property, event, service, or experience. In short, it’s for promoting something very specific to help it stand out much more than just another subpage on your main website.
Six Digit Media is Cincinnati’s premier Web marketing company for small-to-medium sized businesses. We can create your first-ever website and online ads, or take your existing online marketing and make it much better. Founded in 2001, 6 Digit Media has grown to become Cincinnati’s small business specialists for online marketing.
