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The email newsletter is a powerful marketing and communication tool that has various useful functions. It reminds your users about you; it informs users about your products; it tells them what you have been up to; and it helps you build a unique relationship with them. Users like email newsletters if the newsletters bring them value.

The fundamental rule for creating an email newsletter is to give it interesting, relevant and up-to-date information that is enjoyable to read. Users sign up for newsletters hoping be informed about things that they would not otherwise be able to find out about. In this article, we’ll discuss some guidelines for designing and distributing email newsletters. Each point will be accompanied by both good and bad examples.

Please notice: in this post we features both good and bad examples of newsletter design, so you can get a better understanding of the problems to avoid and good design decisions to make.

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Many online solo service professionals wonder how they will ever become known in their industry, given the easy access to the abundance of information found online. Almost everyone claims to be an expert, so it stands to reason that some percentage of that group are charlatans. How do you create trust and authenticity with your target market and be seen as a real, true expert rather than as a sham?

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How can you get more visitors to your website? What can you do to stimulate traffic? Here’s a checklist of 37  items you need to consider. Many of these may be doing already; others you meant to do and forgot about; still others you’ve never heard of.  While I’m not breaking any new ground here, I’ve tried to summarize some of the most important techniques.

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A regular email newsletter is a good way to keep in touch with your site visitors and encourage them to return to your site. If you run an online business then it’s also perfect for telling existing and potential customers about your products or services.

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First off… what is a Micro Site?

A micro site (or mini site, or weblet) is a small website property that is completely separate from a corporate or brand website. It’s usually succinct, contained site of just a few pages, with a separate domain name whose URL and content are focused on a singular product, property, event, service, or experience. In short, it’s for promoting something very specific to help it stand out much more than just another subpage on your main website.

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