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One of the biggest challenges that online businesses face today is maintaining relevance in the eyes of the search engines, especially Google. With Google controlling more than 90% of the search traffic in the US alone, it’s not surprising that the most important goal of any web-based marketing strategy is to be number one in Google.

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Have you ever accidentally slammed your hand in a car door? OUCH!

I think that very unpleasant feeling can be compared to how some small business owners feel about blogging. Until very recently, I would never have published anything on the Internet because I have never considered myself a writer.

Well, that all changed when I purchased my small business and suddenly I was forced to start producing content so that I could try to rank in Google, educate customers, and develop my backstory. (more…)

The email newsletter is a powerful marketing and communication tool that has various useful functions. It reminds your users about you; it informs users about your products; it tells them what you have been up to; and it helps you build a unique relationship with them. Users like email newsletters if the newsletters bring them value.

The fundamental rule for creating an email newsletter is to give it interesting, relevant and up-to-date information that is enjoyable to read. Users sign up for newsletters hoping be informed about things that they would not otherwise be able to find out about. In this article, we’ll discuss some guidelines for designing and distributing email newsletters. Each point will be accompanied by both good and bad examples.

Please notice: in this post we features both good and bad examples of newsletter design, so you can get a better understanding of the problems to avoid and good design decisions to make.

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With so much misinformation out there, along with a lack of knowledge about how SEO works, you could end up getting your website banned from the search engines. Learn how to avoid common mistakes with these 10 simple do’s and don’ts.

10. Don’t Use Flash for SEO. Flash websites are very eye-catching but search engines cannot read or index this type of content. If it is impossible to avoid a Flash-centric website and you need search engines to index it, you will have to offer an html version too. Search engines don’t like Flash sites for a reason – a spider can’t read Flash content and therefore can’t index it.

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If you are struggling with the decision of whether to implement RSS feeds or not, consider the following pros and cons for webmasters who use RSS feeds as part of their content and communication plan…

Benefits (Pros Of Using RSS)
The benefits for a webmaster who opts to implement RSS feeds on their website are numerous:

1. Saves Time

RSS feeds save time. RSS subscribers can quickly scan RSS feeds, without having to visit each and every website. Subscribers can then click on any items they are interested in, to get additional information. (more…)