A very important thing that you should consider is what contents should you put into your website base from your website’s target traffic and your goal.

More than the design of your website, it’s contents are very important too for a visitor to keep visiting you website.

Factors that should be considered for the contents of your website:
1. First Impression

- A visitor’s first impression on a website is very important. I, for an instance would never go back into a website if it’s design and contents are messy,non-user friendly,contains annoying ads and pop-ups,not interesting contents and articles and other repulsive contents. so you better give your visitor a good first impression.
2. Updated contents

- Contents of a website should be frequently updated, visitors should have something new to see whenever they visit your website for them to come back as they don’t want to see the same stuffs again and again.
3. Attractive contents

- Eye catching contents such as cool graphics, animated gifs and flash is a plus.
4. Informative contents

- Offering interesting informations to your visitors is an excellent idea as they would go back and visit your website again to gain more knowledge, just make sure that it is updated frequently.
5. Interactive contents

- Adding forums and chat rooms to your website would be great, you can create an online community between the members of your website and by this, you can gain more traffic and your website would be popular. Although this is a good chance to gain more traffic, jump starting a forum is very hard to stabilize as it needs alot of hard work,dedication and maintenance.Recommended contents for a website: 

Contact page/forms
Search engine
Link exchange page/forms
Forum
Chat room
updated news and articles
polls/survey